ANZSCO 225311
Public Relations Professional
General information, not immigration advice. Data as at 2026-10-22.
About this occupation
ANZSCO 2022Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Specialisations
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer
Unit group 2253
Public Relations Professionals
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Indicative skill level
In Australia and New Zealand
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks include
- Planning and organising publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices
- Preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organisations and arranging executive interviews with publicity media
Show all 9 tasks
- Attending business, social and other functions to promote the organisation
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
Source: Australian Bureau of Statistics, ANZSCO 2022. CC BY 4.0.
ANZSCO 2022 (the edition the CSOL uses for the 482 and 186 visas)
Title in this edition: Public Relations Professional, skill level 1
- Major group
- 2 Professionals
- Sub-major group
- 22 Business, Human Resource and Marketing Professionals
- Minor group
- 225 Sales, Marketing and Public Relations Professionals
- Unit group
- 2253 Public Relations Professionals
The title and groups are the same in ANZSCO 2013 v1.2 and ANZSCO 2022.
Occupation Shortage List (2026)
- National rating
- No Shortage
- Confidence
- Clear
- Rated on
- ANZSCO 2022
Source: Jobs and Skills Australia, 2026 Occupation Shortage List - 6 digit ANZSCO and OSCA, released 21 October 2026. CC BY 4.0.
Possible visa options
Visas that Public Relations Professional may be eligible for through its skilled list placement. Being on a list is one requirement; each visa has others (points, age, English, nomination or sponsorship).
| Visa | Stay | MLTSSL | STSOL | ROL | CSOL | Instrument |
|---|---|---|---|---|---|---|
| Skilled Nominated (subclass 190) | Permanent | Not on MLTSSL | On STSOL | ROL not used for this visa | CSOL not used for this visa | LIN 19/051, s 7(1) item 3 |
| Skilled Work Regional (provisional) visa (subclass 491) State or Territory nominated | — | Not on MLTSSL | On STSOL | Not on ROL | CSOL not used for this visa | LIN 19/051, s 7(1) item 4 |
| Training visa (subclass 407) | Temporary (Up to 2 years) | Not on MLTSSL | On STSOL | Not on ROL | CSOL not used for this visa | LIN 19/050, s 6 |
| Skilled Employer Sponsored Regional (provisional) (subclass 494) - Employer sponsored stream | Temporary (5 years) | Not on MLTSSL | STSOL not used for this visa | On ROL | CSOL not used for this visa | LIN 19/219, s 5(1) |
| Skills in Demand (subclass 482) - Core Skills stream | Temporary (Up to 4 years) | MLTSSL not used for this visa | STSOL not used for this visa | ROL not used for this visa | On CSOL | LIN 24/089, s 6(3) |
| Employer Nomination Scheme visa (subclass 186) - Direct Entry Pathway | Permanent | MLTSSL not used for this visa | STSOL not used for this visa | ROL not used for this visa | On CSOL | LIN 24/093, s 7(1) |
✓ the occupation is on a list this visa uses · ✗ this visa uses the list but the occupation is not on it · — the visa does not use this list. Source: Australian Government Department of Home Affairs, visa pages, CC BY 3.0 AU.
Average salary, May 2025
Unit group 2253 Public relations professionals (ANZSCO 2022). all employees, Average weekly total cash earnings.
| Average weekly earnings | Average age | |
|---|---|---|
| All employees | $1,970.30 | 41.2 |
| Males | $1,917.70 | 36.6 |
| Females | $1,991.90 | 43.1 |
Source: Australian Bureau of Statistics, Employee Earnings and Hours, Australia, May 2025: data cube 63060DO011_202505 (Table 1), released 23 January 2026. CC BY 4.0.
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Scan to get the appSource: Australian Bureau of Statistics, ANZSCO (CC BY 4.0). Source: Department of Home Affairs, Skilled occupation list (CC BY 4.0). Source: Jobs and Skills Australia, 2026 Occupation Shortage List. © Commonwealth of Australia, CC BY 4.0. Source: Australian Bureau of Statistics, Employee Earnings and Hours, Australia, May 2025. © Commonwealth of Australia, CC BY 4.0. Search another occupation