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ANZSCO 225115

Digital Marketing Analyst

Not on a skilled listSkill level 1No Shortage

General information, not immigration advice. Data as at 2026-10-22.

About this occupation

ANZSCO 2022

Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

Skill level 1

Unit group 2251

Advertising and Marketing Professionals

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Indicative skill level

In Australia and New Zealand

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks include

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Show all 12 tasks
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • Creating, scheduling and publishing marketing content to social media platforms and websites
  • Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • Monitoring performance of initiatives, providing regular reporting and insights as required
  • Analysing data from digital marketing campaigns and platforms
  • Recommending updates to digital content to improve search engine metrics

Occupations in this unit group

Source: Australian Bureau of Statistics, ANZSCO 2022. CC BY 4.0.

ANZSCO 2022 (the edition the CSOL uses for the 482 and 186 visas)

Title in this edition: Digital Marketing Analyst, skill level 1

Major group
2 Professionals
Sub-major group
22 Business, Human Resource and Marketing Professionals
Minor group
225 Sales, Marketing and Public Relations Professionals
Unit group
2251 Advertising and Marketing Professionals

Occupation Shortage List (2026)

National rating
No Shortage
Confidence
Clear
Rated on
ANZSCO 2022

Source: Jobs and Skills Australia, 2026 Occupation Shortage List - 6 digit ANZSCO and OSCA, released 21 October 2026. CC BY 4.0.

Source: Australian Bureau of Statistics, ANZSCO (CC BY 4.0). Source: Department of Home Affairs, Skilled occupation list (CC BY 4.0). Source: Jobs and Skills Australia, 2026 Occupation Shortage List. © Commonwealth of Australia, CC BY 4.0. Source: Australian Bureau of Statistics, Employee Earnings and Hours, Australia, May 2025. © Commonwealth of Australia, CC BY 4.0. Search another occupation