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ANZSCO 131114

Public Relations Manager

ROLSkill level 1Assessed by IMLNo Shortage

General information, not immigration advice. Data as at 2026-10-22.

About this occupation

ANZSCO 2022

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Skill level 1

Also called

  • Communications Manager
  • Corporate Affairs Manager
  • Corporate Relations Manager
  • PR Manager
  • Public Affairs Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager

Unit group 1311

Advertising, Public Relations and Sales Managers

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Indicative skill level

In Australia and New Zealand

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks include

  • Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Occupations in this unit group

Source: Australian Bureau of Statistics, ANZSCO 2022. CC BY 4.0.

ANZSCO 2022 (the edition the CSOL uses for the 482 and 186 visas)

Title in this edition: Public Relations Manager, skill level 1

Major group
1 Managers
Sub-major group
13 Specialist Managers
Minor group
131 Advertising, Public Relations and Sales Managers
Unit group
1311 Advertising, Public Relations and Sales Managers

The title and groups are the same in ANZSCO 2013 v1.2 and ANZSCO 2022.

Occupation Shortage List (2026)

National rating
No Shortage
Confidence
Clear
Rated on
ANZSCO 2022

Source: Jobs and Skills Australia, 2026 Occupation Shortage List - 6 digit ANZSCO and OSCA, released 21 October 2026. CC BY 4.0.

Source: Australian Bureau of Statistics, ANZSCO (CC BY 4.0). Source: Department of Home Affairs, Skilled occupation list (CC BY 4.0). Source: Jobs and Skills Australia, 2026 Occupation Shortage List. © Commonwealth of Australia, CC BY 4.0. Source: Australian Bureau of Statistics, Employee Earnings and Hours, Australia, May 2025. © Commonwealth of Australia, CC BY 4.0. Search another occupation